If you want to know how to make money online with Shopify, drop shipping, ClickFunnels, affiliate marketing or any other type of business you need to prepare for the upcoming internet recession. Or as I like to call it, the Internet Correction of 2020.
Click Here To Watch My Full Video On It: https://www.youtube.com/watch?v=HBrKJZCnkzE
Whether the traditional global economy is going into a recession or not is irrelevant. The digital recession is already upon us and thousands of internet marketers, Shopify sellers (drop-shippers in particular) and affiliate marketers are starting to feel the impact already.
So why is this happening?
One the past 10-15 years tools like Shopify, Stripe, ClickFunnels, and Social Media have made it incredibly easy to build an online business and make money online everybody and their grandmother are doing it and doing it quite well.
Back when I got started and built my first eCommerce website I didn’t have plug-and-play tools like Shopify which you guys are spoiled with today. I had to practically build the entire website and code it by hand using more primitive solutions like WordPress, manually make deals with payment processors and merchant accounts, handle support and order fulfillment by hand and etc.
Was it hard? Yes. Did it take a lot of time and learning? Yes. But that was also the best part of it… The fact that building an online business was so hard back then meant next to nobody else was jumping on the bandwagon. We didn’t have thousands of people giving away the keys to the kingdom on YouTube and cheat codes to the game like Shopify.
That meant with little to no effort I could drive from comparably low-quality traffic at this website and make it convert. And don’t get me started on how easy it’s become to run paid ads using Facebook, Google, and YouTube. Heck, most people still don’t know how to fully take advantage of these tools today let alone when I first started.
So what does this all mean for you? How can you ensure your business and your endeavors to make money online not only survive but thrive coming into this next year?
The short answer is choosing quality over quantity.
So many internet gurus and personalities have taught you all to be dancing clowns and expects are getting ATTENTION to your business rather than actually building QUALITY PRODUCT and that’s pretty sad.
Take me for example. At the time of recording this video, I haven’t posted a single thing to my Instagram or other social media profiles in over a year. I’ve spent my time obsessing over building the most efficient funnel, the most effective products and the best offer I could. Not gaining cheap attention to a terrible product like everybody else. Sure, I think now that I’ve done that I may experiment a bit more with social media and have some fun with it this year, but my point is to focus on your product. Attention is the easy part.
At the end of the day, there are only 3 ways to grow any business. Increasing the number of new customers coming through your funnel, increasing how much each customer spends with you and increasing the number of times they spend money with you.
Don’t over complicate it.
In this video, I’m also going to teach you about what I like to call The Law of 5% which one of my mentors taught me and it’s something that has helped my business not only avoid this digital recession we’re entering into but do BETTER. We’re seeing higher returns on ad spend, easier customer acquisition and most importantly a tripling of word of mouth referrals. Another thing you’re missing out on if you try and sell low-quality products.
The example I use in the video applies to Shopify / eCommerce, affiliate marketing and selling info products like courses, consulting and alike.
Let’s say you have a 5 step funnel that’s generating around $100,000 a month in revenue. Focusing on increasing the effectiveness of each funnel step by just 5% will result in an additional $25,000 a month. This is from the same traffic, the same customers and the same amount of work. The power of focus is pretty incredible.
If you run any type of online business this next year is going to be a nightmare for you unless you understand the upcoming internet correction.
What’s going on guys, Matthew Sabia here. I’m just going to jump right into this and say that making money online is about to get extremely difficult going into this next year. So this might be one of the most important videos you watch on this subject and I really encourage you to pay attention. Now let me explain exactly what’s going on. You’re going to hear a lot fo business and marketing channels on YouTube talking about the “internet recession” which don’t get me wrong, is a real thing. All the people like my collages in the marketing community, everybody is seeing some lower numbers going into this next year. Things are starting to contract a little bit and personally I don’t call it a recession, I think it’s more of a correction.
We’ve seen this a million and one times in every single industry. As soon as it starts up there is this high boom of people who get into it and after a while it becomes so easy and the barrier to entry gets so low there’s so many players in the game where you actually need to put in some effort. Guys listen, tools like Shopify and ClickFunnels have made it so easy to make an online income and that’s why it’s becoming so much harder because everybody and their grandma is starting an online business.
So again, whether you so eCommerce, affiliate marketing or whatever it is, you may see some har times going up, but I’m also going to share with you some principals that I’ve used in my business which believe it or not we’re actually doing better today than we were in the past couple of years. This is just a correction. Every industry goes through this and the age of bottom feeding the nit comes to online marketing is coming to an end and if you really take this seriously, it’s actually a good thing.
But now before we get started I want you guys to go down below and smash the like button for the YouTube algorithm. It really helps out this channel and I want to start making more content on here for you guys. So if you enjoy what you see here smash the like button down below and leave a comment.
Now to explain this a bit better I’m going to use myself as an example. Back when I built my first eCommwerce website, things weren’t as easy as they are today. You know, you guys are pretty spited because you have these tools like ClickFunnels and Shopify and all these different plug-and-play solutions. Back when I built my first eCommerce business we had to do almost everything by hand.
We had to find a custom website that would support that type of website, design the whole thing almost by hand using WordPress and tools like WooCommerce, you would have to manually make deals with different merchant accounts and payment processors, you would have to co de the entire checkout process and make sure fulfillment went okay it was just a complete nightmare as compared to today where anybody with two brain cells can go on Shopify.com and build a fully functional eCommerce website and start selling products and don’t even get me started when ti comes to affiliate marketing and selling info products… Building a funnel back then was a pretty big ordeal. We didn’t just have things like ClickFunnels where you sign up for an account and everything is there for you. Everything already works with this plug-and-play solution and you’re good to go.
So because I developed this very specific set of skills that not al to of other people had and there wasn’t a million people teaching it on YouTube I was able to build this entire business, throw some in caparison to what we have today some garbage traffic at it from Instagram. It was very simple. Set up an Instagram profile, follow and unfollow a little bit and instantly scaled that up to $5000 a month.
Picture it like this… Imagine the entire internet marketing space as a video game. Ten years ago there used to only be a select handful of people who used to have these cheat codes and were able to succeed way faster than other people and with very little effort you could make literal millions of dollars online where as today all of those cheat codes ave been leaked. Those cheat codes being things like Shopify, like ClickFunnels and all these other type of tools that make it s okays to start these type of businesses.
So I guess you could say that the synopsis of this video is simply existing is not going to be enough to make money going into this next year. You actually need to build a real business and solve real problems.
Now as much as I hate making excuses for people, this really isn’t your faulty for a lot of you because a lot of these internet “gurus” have taught you to build your business on this shaky foundation. They’ve taught you to become professional attention-whores. You know, be the dancing clown, be the loudest screaming person in the room by always posting on social media and posting your Instagram stories and live streams and all of this other crap instead of focusing on building a good product. Building an actual quality solution that people want to purchase.
You know for me as an example at the time of this recording I haven’t posted anything on Instagram in over a year now. I mean, I’m going to experiment a little bit more with that going into this next year, but the reason is again, I did not want to be a dancing clown. I chose to focus on building the absolute best offer with our accelerator program as I possibly could. This program gets results better than almost any other product in our space and that’s because I focused on the quality vs gaining attention.
Guys getting attention today on the internet is one of the easiest possible things, but building a product that actually works is a little but different. That’s one thing where if you sell info products going into this next year you need to focus on results. Again, getting traffic is one of the East parts of the equation. You know that’s also one of the others reason that for out business, our return on ad spend is actually up going into this next year. We’re getting customers easier and we’re getting them for cheaper. That’s simply because our product works and that’s what I want you guys to focus on.
Billionare investor Warren Buffet calls this building a bigger moat. One thing that Warren says when he’s looking at investing inane type of business is he won’t invest in any company that don’ts have a substantially sized moat. What that means is building a business or having substantial barrier to entry from other people copying it. And guys let’s be honest… For a lot of you guys whiter your’e doing eCommerce or affiliate marketing, there is a 14 year old somewhere in his mom’s basement who can get a ClickFunnels account, a Shopify account, a Google Ads or Facebook Ads account and copy your entire business over night and put you out of business if he focuses on building a higher quality product.
Now whether you run an eCommerce business or sell info products, let me explain some practical steps that you can use to not only avoid this internet recession, but actually rapidly grow your business and to be completely blunt not be a bottom-feeder as I like to call it because that’s what’s really happening during this correction season that we’re going into.
There are only three ways. Only three ways. To grow any type of business on the internet or otherwise. That’s increase the average transaction value. Increase the amount of customers you have and increase the frequency those customers purchase products from you.
So what I’d like to call this is the law of 5%. This is something one of my mentors taught my a while back and it’s the reason that in our business we’re not only not seeing the negative affects of this recession, but we’re actually seeing some rapid growth and even higher returns on our ad spend.
So number one. Let’s say again you sell info products right? You sell courses, consulting, coaching stuff like that you do affiliate marketing and you have a funnel that has five steps in it. So two, three four and five excuse me you know my drawing skills with a mouse it’s not so easy. Now you know you have your front end offer let’s go FE you have some up-sells and maybe you have some downfalls here you’re selling this through affiliates, paid traffic whatever it is and let’s say this entire funnel right is making you on average $100,000 a mont which if you stay focused is not even that difficult at all to do today.
I don’t say that really to sound arrogant or cocky it’s just the fact of the matter. That’s the state of the internet today so even though things are maybe about to take a downturn, you guys should be very encouraged. Now what do we do if we apply the law of 5% to your funnel? We’re going to improve every funnel step, every single month by around 5% so we have five funnel steps that we improve by 5%, that means instead of making $100,000 a month you’re now making $125,000 a month form that same traffic, form the same customers, from the same funnel except you’ve optimized it to the point where you’re making another 25% from it every single month.
Another thing I want you to keep in mind if you’re selling info products is results are going to speak louder than ever before coming into this next year. You know guys listen there has been this huge influx of all these other YouTubers and all these other people everybody is trying to sell you some kind of magical course on how to make money online or maybe it’s the fitness niche or whatever it is and people are starting to become jaded by a lot of the really crappy quality products.
So again like I said before instead of going on social media and being a professional attention-whore, maybe spend some time focusing on your product. For example I our main offer we have what we call the quick-start series as soon as customers get inside. We get them results as fast as humanly possible and as soon as they get that little taste of success they stay inside of the program and refill for years and years so let your results peek for themselves.
So as you guys can see when it comes to selling info products you know courses, consulting things like that the rule of 5% is kind of easy to apply to it, but it’s even easier when it comes to eCommerce. So as you guys can see the rule of 5% can increase the amount of customers like we’ve talked about and how much they spend, but what about how many times they spend money with you? This is something so important that unfortunately so many drop-shippers and eCommerce entrepreneurs really drop the ball on this.
People who are drop-shipping have become more spoiled due to this effect than anybody I have ever seen so let me explain this. The age of just going and listing a bunch of cheap stuff from China form AliExpress on a website, default template, copy and pasting the product photos, using the warehouse information through Oberlo as your product description really isn’t going to work anymore because it shouldn’t work. If you are that lazy and expect results doing that little work you really shouldn’t be making money online period.
So here’s the way you can apply the law of 5% to your eCommerce business. There’s so many ways to do this and I really think this can be a game changer if you start applying this tonight. I know a lot of my followers do eCommerce stuff. So number one, when it comes to your website I don’t recommend spending so much time on design, but make sure you put some effort into it. Maybe use like a premium template, actually put some thought into it, but at the same time not to sound hypocritical here, please don’t be pretentious when it comes to your “brand” which don’ts exist.
Every single drop-shipping website looks the same. There’s this giant logo up at the top and then there’s this cheesy stock photo with some weird pretentious quote about the business and just this gross attitude of you better know what this website sells. You guys can’t get away with that and you know for example… If Apple, the world’s first trillion dollar company if Im’ not mistaken can’t get away with that, neither can you.
Let’s go over to Apple’s website. How big is Apple’s logo? It’s really tiny because Apple understands that nobody gives a damn about your logo and nobody really cares about your brand even if you’re as big as Apple. Sure, there’s brand loyalty and all that stuff, but nobody wants to go to your website and see your logo. Number two, does Apple get away with some fruity quote with a stock photo at the top fo their website? No.
It’s their top selling product with a call to action to buy the product. What’s number two right under that? Their second best selling product again with a simple call to action to buy the product. Make your website practical. In today’s day and age you have about one second to capture a customer’s attention before they click off and either go to a competitor’s website in the Google search results or wherever they came to your website.
So make sure your website is practical. Up top put a call to action, maybe like a video, put an email opt-in or something like that. Now number two, maybe a little ironic because our point here is everybody is building funnels, but so many eCommerce entrepreneurs, they doin’t use funnels period. So start turn gin those $25 sales into $100 sales. Just increase the amount people spend when they come to your website.
So if you’re selling a $25 product, maybe offer a second one at a discount. There’s no warmer lead than someone who literally just purchased the product from you. It sounds a little but crazy, but it actually works. Then maybe sell another product, maybe sell an extended warranty, expedited shipping, stuff like that and build a funnel to maximize the average order value of every customer who comes through your store.
Just by doing that you’re really making more money without any extra effort. You’re getting the same traffic, you’re using the same customers, but they’re purchasing more products from you when they checkout. And last but certainly not least… You guys need to understand that when you’re putting your product pages together, the photos that go on that product page can not be copy and pasted from your wholesale company.
That is the absolute laziest thing. The laziest entitled part of everybody who starts a Shopify drop-shipping website today that absolutely infuriates me. You have a camera inside of your pocket today that is higher quality than cameras they used to shoot films like Titanic on 20 years ago.
Spend $2.50 and at least get your damn product. Shoot some custom photos and videos of them and just doing that, again that 5% difference is going to set you apart form the thousands of other people drop-shipping that same product. That’s very important and please start making video content of your products as well. There’s really no excuse any more and it’s one of the easiest ways to maximize how much you make from your eCommerce business.
In addition to that, learn some copywriting. There’s plenty of great books out there like Take Their Money is actually a great one I believe that’s what it’s called if you guys want to go and check that out I’m not getting commissions or anything like that. I may link to it somewhere though.
On top of that too, if you’re using one of those automated drop-shipping apps like Oberlo or on of those for the love of god please spend some time writing good product descriptions, embed images, videos and spend some time on your website. Please don’t be lazy. Because guys again that’s the synopsis of this entire video. You’re not going to babe able to get away with being a bottom-feeder and still make money online going into this next year so I hope you guys can go out there and apply this law of 5% and really not just avoid this internet recession, but really take your business to the next level and start building quite literally a real business.
One ofter quick little thing I want to mention to is I know a lot of you aren’t even running paid advertising yet. And you may not realize it, but that’s actually one of the biggest advantages you guys have going into this next year. Again I can use myself as an example. I made my first 1.2 Million dollars in online sales without spending a single penny on ads. I used just free traffic and affiliates to sell our products.
So once I started actually running paid traffic to our offer and became knowledgable in it, it was already hard. I got in on hard mode. So to me, it’s just another day at the office. So you guys may be able to do the exact same thing. Always be improving. Always be applying this law of 5%.
Let’s say you do affiliate marketing, you sell info products, education, stuff like that. Instead of just building courses and selling consulting, start selling software tools that other peel can’t just go and replicate overnight. Build actual, practical things that your students can use to fulfill the goal of your product. You know it’s like that old adage where you know the said in the gold rush, people who sold the shovels and pickaxes sometimes made even more money than the people who found gold using them.
So I want you guys to keep that in mind too. Build a bigger moat around your business. That should be one of your core goals not just this year, but honestly every single year. And by the way I recommend you guys check out a book called The Innovator’s Dilemma. It’s on Amazon as well as Audible. There’s no Audible affiliate link or anything like that. Just a fantastic book that I listened to this past week which really got me in the mind set of making this video.
It goes through ha lot of different examples all throughout history of how different industries have seen this exact same type of correction. You know guys, just because it’s on the internet, things are a little bit easier and you can do it from home don’ts mean the market and the overall global economy doesn’t apply to this.
If you guys are taking your busies seriously, you’re applying things like the law of 5%, you’re building better quality products, you’re focusing on getting your students results instead of being dancing clowns on Instagram and just professional attention-whores, you’re not only going to avoid this, but you’re actually going to fare pretty well.
So maybe instead of taking this as like a negative omen and something to be afraid of like winter is coming, I want you guys to be encouraged by this. If you’re taking your business and your online income seriously this is something you can really make a lot of money with because even though yeah there’s a lot fo things changing and a lot fo things are getting saturated, at the same time there’s a lot of new innovations out here and other ways to market your products.
So with that being said I really hope you guys enjoyed this video. Smash the like button down below for the YouTube algorithm. I want to start making more videos like this to help you guys out. Click subscribe if you want to see more and click the notification bell. I’m starting to do weekly live streams on this channel which you guys are going to get if you click the notification bell. It’s going to come up on your phone you phone so you can join in live and join of for a couple hours usually every weekend.
Also, leave a comment down below. I try and reply to as many as I possibly can if you guys have any questions or if you need help whatever it is I’m here for you guys and I will talk to you next time.